Brands building a coordinated eye and brow assortment
PRODUCT SOURCING CATEGORY
Private Label Eye & Brow Makeup OEM in China
Build an eye and brow makeup brief with FANXI in China: eyeshadow palettes, eyeliner, mascara, eyebrow pencils or brow gel. Separate the shade, tip, brush and wear requirements for each format, then review supported options, samples and MOQ.
Formula, claims, MOQ, testing and timing are confirmed after feasibility review.
BUYER FIT
A stronger brief starts with a clear commercial fit.
Use these profiles as a starting point, then confirm the audience, market, channel, target price and launch role in the written brief.
Trend-led teams evaluating a distinctive format or application ritual
Retail buyers that need clear payoff and wear references
PRODUCT-SPECIFIC BUYING GUIDE
Separate eye and brow specifications by format.
A palette, pencil and brush-based product need different sample references. Discuss the formats below with the team and confirm the available options for your intended market.
Eyeshadow & eyeshadow palettes
Set pan count, dimensions, color story and the mix of matte or shimmer finishes. Compare pickup, payoff and blendability using an agreed application method, then review the palette, insert and artwork.
Eyeliner
Describe pencil or liquid format, tip shape, line precision, shade and removal expectations. Tip, cap or seal and formula behavior should be reviewed together; waterproof claims need evidence.
Eyebrow pencil & brow gel
For eyebrow pencils, specify tip geometry, mechanism, undertone and spoolie needs. For brow gel, describe tint, hold and brush size. Confirm each format separately rather than treating brow products as eyeliner.
Mascara
Explain the desired application, volume or length direction and removal method. Evaluate brush geometry, wiper and formula as a system. Agree the safety, compatibility and performance review scope for the market.
What to include in your quote brief
Provide the product format, shades, quantity per item and shade, applicator reference, packaging, intended claims and destination country. MOQ and sampling requirements are confirmed separately for each product.
Existing product references for your brief
Catalog references illustrate a starting direction. Confirm specifications and availability; concept visuals are not a live stock list or a performance guarantee.
CATEGORY FORMATS
Start with a clear product format, then define what makes it yours.
Eyeshadow palettes
Mascara
Eyeliner
Eyebrow pencil & brow gel
OEM CAPABILITY
A development route built around the brief.
Color-story development
Payoff and wear targets
Brush and applicator review
Palette architecture
CUSTOM OPTIONS
Coordinate the decisions buyers will see and use.
01Cosmetic formula02Shade03Finish mix04Brush05Component06Carton
FORMULA + PACKAGING ROUTE
Develop the product and its delivery system as one commercial format.
Formula route
- Choose palette, mascara, liner or brow format first
- Define payoff, wear, removal and finish targets
- Approve shades or brush-formula behavior against physical references
Packaging route
- Review pan layout, pencil mechanism or mascara component by format
- Assess brush, wiper and formula behavior together
- Coordinate palette, component and retail-carton artwork
QUALITY & TESTING FOCUS
Define the evidence before the product is released.
The exact specification, testing and documentation scope depends on the approved formula, package, manufacturing facility and destination market.
Payoff and shade consistency
Brush, wiper, breakage and dispensing checks
Formula-component compatibility
Wear, removal and eye-area claim review for the target market
COMMERCIAL STARTING POINT
MOQ is qualified—not guessed.
MOQ GUIDANCEConfirmed after formula, component, decoration and testing review
Share the target market, channel, quantity, benchmark and launch timing to receive a useful preliminary scope.
Get a preliminary project scopeCATEGORY FAQ
Questions to resolve before sampling.
01Can mascara brush and formula be developed together?
They should be. Brush geometry, wiper, formula rheology and the desired volume or length effect are interdependent.
02Can an eyeshadow palette mix matte and shimmer finishes?
Yes, subject to shade, payoff, pan and manufacturing-feasibility review for the approved palette layout.
03What should a brow-product brief include?
Include format, application steps, wear and removal expectations, shade direction, benchmark and destination-market claims.