BF / 03MAKEUP OEM / ODM

Private label makeup OEM and ODM in China

Discuss your private label makeup project with FANXI. Share product, shade, packaging and market requirements for a project-specific OEM or ODM review.

Send your OEM brief

BEAUTY FACTORY GLOBALFORMULA · PACKAGE · PRODUCTIONGUANGZHOU · CHINA

01 / THE APPROACH

Define what you have, and what needs development.

OEM and ODM are used differently across the industry. Start with your product reference, formula direction, shade plan, packaging artwork and destination market. FANXI reviews the supported options with you; the agreed scope should name the responsibilities, sample approvals and deliverables for each party.

Private label

Review an existing product platform, then confirm the available branding, formula and packaging changes.

Custom formula

Texture, shade, finish, sensory, and ingredient-story development.

Color matching

Shade systems developed against physical or digital references.

Packaging development

Component sourcing, decoration, artwork, and compatibility review.

BUILD A QUOTABLE MAKEUP BRIEF

Four decisions that shape a private-label makeup project.

From a first range concept to an established brand's next launch, a clear brief helps the team review what can be supported. Send references only when you have permission to share them, and mark any decisions that are still open.

Product & performance

Name the format, intended finish, shade direction and benchmark. Separate the must-have properties from options you want to explore. Wear-time, water-resistance and other performance claims require suitable evidence before marketing use.

Packaging & branding

Include container or palette references, applicator needs, decoration, logo placement and artwork status. Formula compatibility, component availability and packaging conditions must be reviewed together.

Market & quantity

State destination country, sales channel, total order quantity, product count, shade count and quantity per shade. MOQ varies by product and country; one total does not define the requirements for every SKU.

Approvals & responsibilities

Agree sample scope, cost, timing, approved references, artwork, specifications and each party's responsibilities in writing. Confirm documents for the actual product, manufacturing scope and destination before production and shipment arrangements.

Send your makeup OEM brief →

Compare OEM and ODM responsibilities Prepare the full project brief Plan sampling and development dependencies

INSIDE FANXI

From formula to finished packaging.

From filling and capping to wrapping and carton assembly.

Contact our team to arrange a visit and discuss your project.

02 / PROCESS

Six approvals from brief to release.

Market research

Align on audience, market, channel, benchmark, price band and launch priorities.

Product concept

Turn the opportunity into a clear product, claims, format and commercial starting brief.

Formula development

Develop, sample and refine formula, texture, finish and shade against approved targets.

Packaging design

Lock components, compatibility, decoration, artwork and the production reference.

Mass production

Coordinate materials, manufacturing, filling, assembly and in-process checks.

Global shipping

Complete release checks, documentation, packing and the agreed shipping handoff.

COMMERCIAL STARTING ROUTES

Four common ways buyers move the project forward.

Starting quantity, sampling speed, packaging scope and private-label options are confirmed after feasibility review.

CONCEPT VISUAL01

Private-label solution

These are capability and process visualizations, not client cases, certificates, or documentary facility evidence. Commercial and technical terms remain project-specific.

PRIVATE-LABEL BUYING GUIDE

Define the product and commercial scope before ordering.

For brands, distributors and trading companies, a useful brief connects the destination market, sales channel and product idea to quantities by product and shade. Identify which formula, packaging and artwork decisions are fixed and which need development.

What determines the MOQ for a private-label project?

MOQ varies by destination country and product. Share the quantity by product and shade, formula direction, packaging and artwork needs so the team can review the applicable requirements. There is no single MOQ for every project.

What should we agree before approving production?

Confirm the formula and shade references, packaging components, artwork, approved samples, product specifications and quality review scope. Agree the quotation, destination requirements and production timing for that defined scope.

How are sample cost and lead time confirmed?

The team reviews the product, customization and packaging brief before confirming sample scope, cost and timing. Treat an intended launch date as a planning input, not a confirmed delivery date.

Can I buy existing products instead of developing a brand?

Yes. FANXI also offers ready-stock wholesale with mixed-product and mixed-shade orders. Current availability and applicable quantities are reviewed separately from private-label development.

Discuss a private-label project Explore ready-stock wholesale Compare the two sourcing routes

BUILT FOR THE HANDOFF

Clarity before scale.

Final formula, packaging, testing, compliance, timing, and pricing depend on the approved project scope. The next step is a feasibility review built around your actual brief.

01BRIEF

02REVIEW

03NEXT STEP

START A CONVERSATION

Turn your product idea into a workable brief.

Request a quote